Small Business Saturday 2018 "best ever"

10 December 2018

An estimated £812m was spent in small businesses across the UK on Small Business Saturday, an 8% increase on last year, according to research commissioned by principal supporter American Express, revealed support for the campaign came from 90% of local councils – a 3% increase on 2017.

Small Business Saturday also drew high engagement on social media. Tweets sent on the day reached more than 100 million people, with #SmallBizSatUK and #SmallBusinessSaturday trending in the UK’s top five throughout the day.

Michelle Ovens, director of Small Business Saturday, said: “In its sixth year, Small Business Saturday has once again captured the hearts and minds of the nation, boosting spending with Britain’s small independent businesses.

“It has been a challenging year for the high street, and so to see the amount spent on Small Business Saturday yet again is fantastic. Year-on-year, small businesses prove their importance to their communities, and consumers up and down the country respond with incredible support for and engagement in this important campaign.”