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New Which? report: Best-one retains its position as 'UK’s top symbol operator'

23 February 2018

A new investigation into the convenience store sector has seen Bestway Wholesale’s symbol offer, best-one, cement its position as the UK’s favourite symbol group, as voted for by shoppers from consumer group Which?

The study which polled over 6,800 shoppers across the UK, saw best-one come third overall in the entire convenience channel - only behind M&S Simply Food and Little Waitrose and above Sainsbury’s Local, the Co-op and all other major symbol groups including Premier, Costcutter and Budgens.

James Hall, Symbol Development Director at Bestway Wholesale commented: “This proves categorically that we are moving in the right direction and shows that last year’s result, where best-one also ranked top of the pile, was no one-hit-wonder.

"Despite all the turmoil and consolidation over the past year, we have just got on with what we do best for our members and shoppers. The coming year will see major advances in fresh and chilled and food-to-go which should strengthen our leadership in the independent convenience sector. There is still great headroom for growth. We did not rest on our laurels last year and we won’t this year. Our mission is to be the symbol of choice for progressive independent retailers and although we are well on our way to achieving this, we can do better and will do better.”

The Which? report analysed eleven areas from ease of finding products to value for money with Best-one unbeaten in every category.