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Getting the most out of Google for your business?

23 June 2017

89.6% of searches made on the internet are completed using Google.  That’s 2 million searches made every minute of each day on Google alone. 

Given these facts it would seem madness these days for a business not to have even their basic details listed on Google.

Many do and much of that information is created by users who have a Google+ business page, however there are many businesses that either don’t have their information on Google or some of that information is incorrect.

Over the past few years, I have built up a good knowledge on the benefits of Google for your business, including the extra tools that Google offer, but even if you are not keen on using social media it’s still important to ensure that anyone who sees information about your business in the public domain is seeing the correct information. 

Here are some areas to consider.

  • Is your business showing in the correct location on Google Maps?
  • Are the opening hours of your business correct on Google search?
  • Are the address/contact details of your business correct on Google search?
  • Does the photo on Google Search/ Google Maps show your business in the best possible way?
  • Is the description of your business accurate?

Many of these can easily be remedied if they are incorrect, by searching for your business on Google search and then by clicking on “suggest an edit” or alternatively you can set up or log into your Google+ business page and edit your business details there.

So, a couple of questions to finish on

  • Is Google showing the right information about your business?
  • Are you making the most of what is a “free” powerful search engine?

Over the next few months I will be giving further tips on how you can make the most of Google for your business, in the meantime if you would like to register for support or attend one of the NFSP’s Social Media workshops run by the NFSP’s Retail Team then please register for support at http://www.nfsp.org.uk/Retail-Team-enquiry